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Frequently Asked Questions

What is the difference between a Platinum Listing and a Gold Listing?
Why are there so many choices for Banners?
What is the difference between Daily and Weekly coupons?
What is the Senior Genie™ Ad Manager?
How do I create a Listing on Senior Genie™?
How often can I change the content of my listing on Senior Genie™?
How do I create coupons?
How often can I change my coupons on Senior Genie™?
Can I create coupons in advance?
How do I create Banners on Senior Genie™?
What if I want to change my Banner or the images on my Listing?
What if the URL to my website changes?
Who owns Senior Genie™?
How long has Senior Genie™ been online?
Where are the headquarters for Senior Genie™?
Do you give refunds?
Do you give volume discounts?
Do I have the option of letting Senior Genie™ create my listing for me?
Is my Company's information protected against hackers?
Do I need a web site before I can advertise on Senior Genie™?
What categories and subcategories are available?
Senior Genie™ does not list the category that fits my business.  Can I still purchase a listing?
How do I get Senior Genie™ to add a new category or sub-category?
Does Senior Genie™ ever add new categories?
Does Senior Genie™ ever add new cities and new regions?
How do you determine which regions and cities are posted on Senior Genie&trade?
What is the pay-per-click fee and the download fee?
What types of payment do you accept?
What happens if I sell my business before my Listing has expired?

What is the difference between a Platinum Listing and a Gold Listing?

Platinum Listings appear first on the page, above Gold Listings.  Platinum Listings contain one image on the short ad and up to six images and a PDF file on the Full Page Ad.  Gold Listings appear below Platinum Listings and have only one image on the Full Page Ad and none on the short ad.

Why are there so many choices for Banners?

We want Banners to be affordable for every budget and we want advertisers to be able to target their market.  If you only want to advertise in a particular region and not the entire country, then you have the option of ordering Banners for only one particular region.  Likewise, you may select optimal coverage by having Banners on every page of Senior Genie™.

What is the difference between Daily and Weekly coupons?

A Daily coupon expires in one day, forcing the consumer to use the coupon immediately.  Weekly coupons allow the consumer one week to redeem the coupon.  We suggest that Advertisers use the Daily coupons to "move" high-dollar items or limited-quantity items.

What is the Senior Genie™ Ad Manager?

The Ad Manager is your secure online advertising account that allows you to create, edit and manage your Listing, Banners and coupons on Senior Genie™ over the Internet.  It is password-accessible 24 hours a day, seven days a week.

How do I create a Listing on Senior Genie™?

When you purchase your advertising on Senior Genie™, you will select a password for the Senior Genie™ Ad Manager.  Once you log in to the secure Ad Manager, you will be able to type in the content of your Listing.  You will also be able to upload photographs, a logo, a PDF file and Banner images, depending on your purchase.  And, you will be able to create coupons by typing in the coupon offer and coupon limitations.

How often can I change the content of my listing on Senior Genie™?

You may change content as often as you want at any time of the day by logging in to your private account in the Senior Genie™ Ad Manager.

How do I create coupons?

After logging in to the Senior Genie™ Ad Manager, create coupons by typing in the coupon offer, limitations and stipulations.  Input the start date and end date for the coupon.  We suggest that you create at least one default coupon to ensure that there is always an active coupon on your Listing.

How often can I change my coupons on Senior Genie™?

As often as you want at any time of the day.  We encourage you to monitor the effectiveness of your coupons.  You should change your coupon offer immediately if it is not working.™ We suggest that you use the Daily Coupon to move high-dollar items and clearance items.  There is never a fee for changing your coupons.

Can I create coupons in advance?

Yes, you may create an unlimited number of coupons, though only two coupons will show on your Listing at a time (one Daily and one Weekly).  The Ad Manager only places current coupons online.  Expired coupons are automatically removed from the Listing, though they remain stored in the Ad Manager.  You may change the start/end dates on expired coupons to re-activate them.  It is wise to create default coupons to appear in the event that all of your coupons have expired.

How do I create Banners on Senior Genie™?

Unlike coupons, you cannot create a banner in the Ad Manager.  You can only upload pre-existing banner images.  To upload to Senior Genie™, a banner image must be in a jpeg or gif file.  Premium Banners are 582 x 72 pixels and Right Side Banners are 125 x 125 pixels.  If your banner image is smaller than this size, it will not fill the entire allotted area and there will be empty space around it.  If your banner image is larger than this size, the Ad Manager will automatically re-size it to fit the space when you upload the file.  A standard 728 x 90 banner will fit perfectly into the Premium Banner perfectly proportioned.

What if I want to change my Banner or the images on my Listing?

One of the unique advantages to advertising on Senior Genie™ is the ability to edit your ads at no extra charge at any time, day or night.  You may change your Banner, images, PDF file, etc. as often as you choose by logging in to the Ad Manager.

What if the URL to my website changes?

It is easy to change your web site's URL in the Ad Manager.  It lets you change the link to your web site in your Listing and the link in your Banners.

Who owns Senior Genie&trade?

Senior E-Commerce, Inc.

How long has Senior Genie™ been online?

SeniorGenie.com has been online since 2005.  The NEW Senior Genie™ that offers Coupons to its members became available to the public in February 2007.

Where are the headquarters for Senior Genie™?

Our headquarters is located at 101 Convention Center Drive, Suite 700 in Las Vegas, Nevada.

Do you give refunds?

No.  However, we are currently giving a 50% discount on Listings and Banners, which gives you 6 months free advertising.  This is a limited time offer.

Do you give volume discounts?

Yes.  We give a 49-50% discount for 2-10 listings.  The first listing is regular price.  If you need more than ten listings, e-mail us at sgsupport@seniorgenie.com.  Tell us how many listings you need and the city locations.  Our staff will send you a customized quote.

Do I have the option of letting Senior Genie™ create my listing for me?

No.  However, if a local Senior Genie™ salesperson helped you, they can help you with the online process.  It is very easy.

Is my Company's information protected against hackers?

Yes, SeniorGenie.com uses current encryption technology with multiple layers of firewalls to protect your company and payment information.

Do I need a web site before I can advertise on Senior Genie™?

No.  If you have a web site, you may link to it with your Senior Genie™ banner or listing.  The Full Page ads on Senior Genie™ are designed to contain information and images similar to what a Senior would find on your own web site.

What categories and subcategories are available?

Current categories and subcategories are:
Food
Getting Around
Auto Rentals, Public, Taxi Service
Things to Do
Bowling, Casinos, Cinemas, Country Clubs, Cruises, Day Spas, Dinner Theaters, Fishing, Golf, Local Attractions, Museums, Night Life, Shows, Theaters, Tours
Where to Stay
B & B Reservation Services, Bed & Breakfast, Cabins & Cottages, Condo Rentals, Dude & Guest Ranches, Hotels & Motels, Resorts, River Properties, RV Parks
Health and Beauty
Media
Magazines, Newspapers, Online Publications, Radio Stations, Television Stations

Senior Genie™ does not list the category that fits my business.  Can I still purchase a listing?

Yes, as long as your business is similar to an existing category.  We reserve the right to refuse any business that does not fit a category.  No adult material, no sexual content, no political ads and no objectionable language is permitted.

How do I get Senior Genie™ to add a new category or sub-category?

E-mail us and explain what you need.  We will contact you and tell you whether Management agrees that your category fits the Senior Genie™ criteria.  If it does, we will add your category and/or sub-category to the site.

Does Senior Genie™ ever add new categories?

Yes. See the above answer.

Does Senior Genie™ ever add new cities and new regions?

Yes.  We will be adding new cities and regions on an on-going basis until we have added every popular travel and retirement area in the United States.  We will add Hawaii and Alaska last.  It takes 2 to 4 weeks to add a new area to the site, depending on the number of towns in an area.

How do you determine which regions and cities are posted on Senior Genie&trade?

We have selected areas that Seniors commonly choose for travel and retirement.  This typically means places with a warm winter climate or a pleasant year-round climate.  Known tourist destinations are also considered.

What is the pay-per-click fee and the download fee?

We charge 3¢ every time your Full Page Ad is visited.  We charge 6¢ every time a Senior Genie™ member downloads one of your coupons.

What types of payment do you accept?

Senior Genie™ accepts E-Check, Visa, MasterCard and Discover.  Monthly payments are billed each month to your credit card or E-Check.  Annual payments are billed every year unless you notify us of changes.

What happens if I sell my business before my Listing has expired?

The new owner of your business is obligated to fulfill the contract that you made with us.